Macro setups are often bad for flare because the illuminated area is much larger than the subject.
I figured that phrasing was going to prompt some discussion. Discussion is good.
I think of the problem in terms of a ratio: How much of the light that hits the lens contributes to the image, versus how much can contribute only to flare?
When the angle of view is large, the ratio is large -- quite a bit of the light contributes to the image. As the angle of view gets smaller, the ratio gets smaller -- the total amount of light hitting the lens does not change, but less of it contributes to the image. If the lens has a tendency to flare, the narrow angle of view provides more opportunity for that to be a problem.
In addition to just the angle of view, the method of illumination matters a lot. In macro setups, without a shade, there are often relatively large and very bright areas not far outside the field of view, contributing nothing but flare. In the setup that I linked (
HERE), that pingpong ball diffuser does a fine job of illuminating the subject, but the ball itself is very bright and (absent the black paper cone) is completely exposed to the lens. There's probably 10,000 times more light hitting the lens from the pingpong ball than from the subject. In terms of street photography, it's like trying to shoot the shadows under a roof overhang, while the sun shines directly on the lens.
Think about the ratio. It simplifies the problem.
--Rik